I was asked today about our publishing strategy and what it would entail and my first response had nothing to do with the actual creation of a book. That takes work but is the easy bit because every piece of it is in our hands. The real work is finding all those pieces which are in the hands of others – it is called marketing. We have no control of timing or what is written if anything. But this is the process by which a book is advertised to the reading public and get it wrong or ignore it and your book goes nowhere.